SEARCH ENGINE OPTIMISATION l WEBSITE DESIGN ESSEX

Search-Engine-Optimisation-SEOHaving a web presence has become a vital element of most businesses, being used for advertising and marketing purposes, and increasingly for actually conducting business online.

Achieving high rankings in the search engines requires great time and effort, including, as it does, various strands, such as how we structure the site, how we design the graphics, how we program the code, etc. These techniques can drive qualified traffic to your site without traditional, visible advertising, by making sure you are found by exactly the people who are looking for you.

Website promotion, or internet marketing, is a vital aspect of running a successful online business. Many companies spend a lot of money having a website designed and built, only to forget the importance of search engine optimisation and internet marketing.

As a result, their website ends up in the lower rankings of the search engines where their customers and prospects struggle to find it. With some advanced search engine optimisation (SEO) and marketing techniques, your website can move higher up the search rankings, ultimately sending more targeted traffic to your site.

Some companies providing SEO services claim to guarantee you a number one position in the rankings. Unfortunately this is not possible – there is no guarantee of even a first page listing for everyone. Creativei Media does not make unrealistic claims about our optimisation services,

but we have had considerable success in attaining high rankings for several of our clients.

Why Optimise Your Site?

The design and development of your website are only the beginning of achieving online success for your business. Your site must be optimised and then submitted to the key search engines, e.g. Google, MSN, Alta-Vista, Overture, Lycos. If your website is not optimised, the chances of your online business being found are extremely slim. Currently, more than 70% of all e-commerce transactions originate from a search engine query. If your site is not listed on the right directories and engines, it may never be found by the huge numbers of potential customers who use the internet to source new business. The main advantages of SEO are that it increases the chances of your business maximising its potential and it brings people who are already interested in your product or service directly to you.

Why Choose Creativei Media?

Below are just some of the reasons why you should choose Creativei Media to implement your Website Promotion strategy.

  • We have a very flexible approach, which extends to the changing environment of the web and the fact that all client sites are different.
  • We will work closely with you so that you are kept constantly aware of why we do what we do, what produces the results, why these techniques work, and we always ensure that all work undertaken on behalf of any client belongs to the client.
  • We will be honest and realistic from the start, and will not make any promises that we cannot keep.

Search Engine Optimisation What is Search Engine Optimisation?

Having a web presence has become a vital element of most businesses, being used for advertising and marketing purposes, and increasingly for actually conducting business online.

SEO-Search-engine-optimization

Achieving high rankings in the search engines requires great time and effort, including, as it does, various strands, such as how we structure the site, how we design the graphics, how we program the code, etc. These techniques can drive qualified traffic to your site without traditional, visible advertising, by making sure you are found by exactly the people who are looking for you.

SEARCH ENGINE OPTIMISATION l WEBSITE DESIGN ESSEX

Advantages of Search Engine Optimisation

As previously stated, SEO is vital in preparing your site for maximising its traffic potential. Over 600 million online searches are done every month in the UK alone and 85% of all Internet users find what they are looking for through search sites. Allowing Creativei Media to implement SEO strategies to promote your web presence will ensure that your site is found by as many internet users as possible.

Pay Per Click Advertising What is Pay Per Click Advertising?

Pay Per Click marketing campaigns are one of the most successful methods of directing increased traffic to websites. In a similar way to traditional advertising, paid listings engines charge advertisers for visitors who pay per click on the results page for a specific search term in order to be presented in the top three listings. This is a very effective way of guaranteeing top listings, so is a strategy which will become increasingly popular.

Creativei Media will work closely with you to help choose the most appropriate keywords and bidding prices for your campaign. This will help create ads that bring in higher click-through rates, which should help sell your products/services.

Advantages of Pay Per Click Advertising Pay Per Click campaigns have several advantages for online marketing. For example, it does not require any changes to the design of your website, and, as with SEO campaigns, qualified and targeted search engine traffic will be directed to your site. It is possible to ascertain exactly how many people are visiting your site and exactly what the campaign is costing you. As mentioned before, we will help you choose the search terms, and you are able to choose as many or as few as you like, and it allows you to decide on a monthly budget and stick to it. The other advantage is that these campaigns can be implemented in a relatively short period of time.link-building-seo

Link Building What is Link Building ?

Link building also has an important role to play in search engine positioning and in directing other relevant users to your site. Many search engines value this very highly and therefore use the number and quality of sites that link to you as a factor in their ranking algorithm, i.e. you must have links from high quality sites that Google, MSN and the other search engines deem important. Creativei Media will therefore target the sites that will provide you with the most valuable links.

It is important that this link building is combined with SEO – the truth is that you need your website highly optimised for good search engine rankings and you also need strong incoming links with keywords in your text.

Advantages of Link Building

Link building is advantageous to your ranking by the search engines, as they commonly incorporate the number of sites linking to you in their algorithm. As a result, it is a means of sending search engine traffic quickly and effectively, and also means that your site will be strategically linked on other sites and directories.

SEARCH ENGINE OPTIMISATION l WEBSITE DESIGN ESSEX